Nov 15
A complete solution:
A website that engages and allows all your members to create articles and content
Create areas in your site where members can co-operate and communicate on special projects and special interests.
Email newsletter and online magazine, Events Management
The best available membership management software to manage all of your administration
Declining membership or declining value to your members
Many associations struggle to retain relevance and value to members and rely on the annual and occasional events and irregular communication. It is fundamentally important to utilise the internet and to engage much more regularly with members.
Not attracting gen-y members
Australians, like the rest of the world, are spending more and more time on social networks such as Facebook and Twitter, overtaking search as the number one online activity according to two new reports from Nielsen and Hitwise. They are the most prolific globally with 7 hours per week. Of course gen-y probably are even more prolific users.
If you are to engage with this group you must have a social media strategy and an iphone/pda strategy.
Spent a lot on your website but it’s not helping
We can help you to improve – with our very wide association, website and communication skills and many software options. You probably won’t have to replace your site – we want to help you to solve your problems and improve traffic and communication at least possible cost.
Create a communication hub
Use your website and the internet as your communication hub:
In today’s fast moving technology Associations need to be confident that their communication offer to members today will still be the best available tomorrow.
Introducing “Grow Your Community” today’s communication platform engineered to meet the emerging wave of media technology, extracting the best that the internet can offer in social networking, information sharing and audience engagement for your members. Even better – it will save you time and make you money.
If your existing website is not working for you and not engaging your members, it is time to change to our comprehensive Membership Website Software and communication platform.
Our Membership Software also includes Membership Management and Administration applications that can totally replace your existing membership databases, membership renewals, invoicing and accounts receivable with a single state of the art integrated solution.
Every association runs events, conferences, workshops, training and meetings. Use our Event Management software to manage these events.
“Grow Your Community” offers many systems in one very cost-effective bundle at a price that you can afford, meets almost all of your application needs in a single integrated offering.
1. An Exciting New Online Face to the Business – a rich website
2. A Revenue Generator not a revenue sink – online advertising to take advantage of google ads and your own display ads.
3. Social Networking and collaboration for Special Interest Groups
5. Bulk mail and email management totally replacing your Outlook mail
6. Event and Training Management
7. Online magazine and email newsletter
You only pay for those items that you actually need!
We encourage you to try out the blogging on our site and leave a comment or question. You can do this on any page of the site.
Download a Grow Your Community product overview .
Choose from a range of professional designs that have been carefully built to meet the needs of associations and their members.
These designs are based on WordPress Content Management Software themes and have many options that are configurable and of course include your colours, logos, banners, images, videos. The end result is a site that will delight you and your members. The advantage of using these designs is very low-cost, an out of the box solution, reduced implementation effort by you and by us – all critically important for associations with limited resources and cash.
If you need your own custom design then of course we can cater for that.
This blog provides some recent survey data on digital marketing, email marketing and e-newsletter trends. It also provides some very useful information on the how, when and what digital content to send to your members.
The following data is an extract from an annual survey and report on Australians, their use of digital media (see www.responsys.com.au 2010/2011 report). The report also provides statistics on use of marketing channels by marketing organisations.
Use of digital media:
• 13.4 million Australians are online on average for 18.8 hours a month (relatively low compared to other countries – Canada is 44.9hrs)
• 10,445,980 Facebook users (as at July 28, 2011)
• 22% of time online spent social networking, 6% on email
• 81.6% of online users on social networks, spending close to 5 hours per month
• Online shopping up 12% year on year
• Smartphone penetration over 50%
• Metro newspaper readership down 5.9%
We can help you to setup social networking on Facebook, Twitter, LinkedIn and Google or to create a mobile/ smartphone version of your WordPress website and provide you with a strategy to effectively use social media using our Social Media Optimisation (SMO) services. We also provide a powerful collaboration and social networking product fully integrated into your WordPress website. We are experts in web integration and if you want to install our Collaboration suite but keep your existing website, we can probably provide you with integration – just ask us. To read more about our Collaboration product go to:
http://growyourcommunity.com.au/collaboration-and-social-networking/
Email remains the spine of cross-channel marketing in Australia, becoming a virtual mandatory for almost all organisations. However, two clear trends are emerging:
1) Multi-channel: use of the mobile channel increased 5-fold, social 10-fold, and many companies are becoming very sophisticated with how they use them.
2) life-cycle: Nearly half of the companies surveyed have set up a preference centre, asking customers how and when they would like to be contacted. Further, nearly three-quarters of companies run a Welcome Program, around one-third have a Browser or Cart Abandonment Program, and nearly half have a Win Back Program.
When these two themes converge, marketers are well on the way towards what we call ‘New School Marketing.’
We can help you to deliver your website to a mobile channel. We can help you to improve your online interaction with members and help you to improve your email marketing and communication using Mail Management – you can send all of your emails to members utilising all of the member data and store your email communication activity. For more information go to:
http://growyourcommunity.com.au/member-management/mail-managemer/
The following table shows the average e-newsletter sent in a marketing campaign has the following statistics:
Are your members opening your e-newsletter? Our Campaign Management software allows you to track user opens, clicks and bounces and to clean up your email addresses. Learn more at:
http://growyourcommunity.com.au/member-management/campaign-manager/
And on what day of the week should you send your broadcast emails?
Some tips for creating good e-newsletters that increase traffic and that add value to your website.
E-newsletters should be created as a rich text email with headlines only in the email. Each headline has a link to the actual article which resides on your website. This increases traffic to your website. Be sure to create similar headlines in your website to the current articles..
We provide exactly this functionality in our e-newsletter functionality that is part of our WordPress suite of website software. Learn more at http://growyourcommunity.com.au/website/newsletter/ .
Theme: Linen by The Theme Foundry
